Talking fit, feel, style & tech in the outdoor sock market.
Farm To Feet’s Moab sock, $21 (Left), is the latest addition to the Farm to Feet Outdoor Community collection. Moab, a gateway community to Arches National Park, is synonymous with the Delicate Arch which is prominently featured in the socks.
Darn Tough Vermont’s Sobo Micro Crew with Cushion, $21 (Right), is lightweight and breathable with targeted cushioning for comfort and durability where it is needed the most.
“Fit and feel is all-important to the consumer. You can design and build the best performing, most innovative sock ever made, but if the consumer does not feel the difference, you will just be another sock on the rack.”
— Tanya Pictor, VP Marketing, Balega
Thorlos’ First Nation sock line (Left) is a collection of performance socks celebrating Native Americans, with 5 percent of profits before expenses going to the American Indian College Fund.
Run Strong is a new trail running sock (Right) brand from the team at Fox River. The performance socks will benefit Running Strong For American Indian Youth (RSFAIY), with $1 from each pair sold benefitting RSFAIY. Pictured is the Canyon Quarter Crew.
LP Support’s Trail Running Compression socks (Left) feature targeted compression to support the calf and the arch, as well as graduated compression. A Beehive Ventilation Structure offers breathability and wicks away heat.
OS1st’s BR4 Bunion Relief sock (Right) is a split-toe sock designed to prevent blistering and callusing by separating the hallux. It also has a bunion pad to help ease pain and prevent friction against the shoe.
“For a great fitting sock there are a couple of elements that we focus on. We start with materials, where our U.S. Merino wool provides the best balance of comfort and performance while providing an amazingly soft feel. Fit and feel are extremely important. Fit often informs the feel of a sock. Depending on the sock’s intended purpose we will employ targeted cushioning and ventilation. Additionally, we have a Comfort Compression Fit system that runs from the arch through the top of the sock and provides the framework that supports the foot to help combat fatigue and provide all-day comfort.”
— Dane Nester, Creative Director, Farm to Feet
Wigwam’s Surpass Lightweight Mid Crew (Left) features SynchroKnit construction for a non-slip fit by strategically reducing bulk and excess yarn. The sock hugs the details of the foot and cradles the arch.
Balega’s UltraGlide, $16 (Right), features a friction-free yarn combined with proprietary Drynamix yarn throughout the sock to minimize the risk of chafing or rub spots.
LP Support’s Trail Running Compression socks (Left) have a Beehive Ventilation Structure for breathability and wicking. The socks feature both targeted compression and graduated compression.
Bridgedale’s Hike Ultra Light T2 sock (Right) features a Coolmax blend that wicks moisture away while still being soft to the touch and quick drying. MSRP $14.99 (ankle height).
“We are challenging our customers to imagine what they don’t need in a sock. Less bulk means a more precise fit. A more precise fit leads to enhanced performance.”
— Tom Wheeler, CEO, Wigwam
Smartwool’s PhD Pro Endurance Print Crew, $25.95 (Left), is the latest innovation in Smartwool’s PhD line of outdoor socks. The PhD Pro Endurance ultrarunning sock for women is designed specifically for long-distance running.
Zensah’s Topography Mini-Crew socks (Right) are anti-blister, with a seamless toe. They feature graduated compression for reduced fatigue and faster recovery and have moisture wicking and anti-odor proprietary fabric with silver ions.
The Mesa Crew, $20 (Left), is a standout style from Run Strong, the new trail running sock brand from the team at Fox River. The Mesa Micro-Cushioned Crew features Alpaca as well as 37.5 thermo regulating technology.
Heat Holders’ Merino Wool socks, $30 (Right), are warm, cozy, thick and heat-retaining. The socks combine the heat retaining and wicking properties of natural wool with modern fibers and innovative knitting technology.
“I think it has taken the consumer a long time to realize that premium outdoor socks are truly the most technical socks on the market, without question… What we are seeing more of now are the techniques and yarns developed in the outdoor market filtering into other categories.”
— Jim Evans, Product Manager, Bridgedale
Darn Tough Vermont’s Element Crew Lightweight with Cushion, $21 (Left), has a classic look, combined with tech, cushion and arch support. It is part of Darn Tough’s new athletic category, launching for Spring 2020.
CEP Compression’s Commuter Sock (Right) includes breathable cotton and lightweight material that makes it easier to put on and take off than other graduated compression products.
Farm To Feet’s Joshua Tree sock, $21 (Left), is part of the brand’s Outdoor Community collection. The Joshua Tree National Park is known for its trees that cast shadows on the desert landscape and the sock design replicates this scene in its design.
OS1st’s FS4 Plantar Fasciitis socks (Right) are seamless and moisture wicking and are designed to create a blister free, perfect fit. Compression Zone technology works to treat and prevent plantar fasciitis.
“Our design and product development team are located at our mill so we pay meticulous attention to detail because we can and should. Our mantra at Darn Tough is we have to deliver to our customer superior comfort, durability, and fit with every single design to last a lifetime.” — Jenny Knapp, Design Manager, Darn Tough Vermont