Outdoor Trade Shows Go Virtual
As many in the industry navigate virtual and digital trade shows for the first time this summer, the learnings from the experience will surely impact what in-person trade shows look like in the future.
Outdoor Retailer’s virtual plan for this summer includes elements it hopes will replicate the vibe of “an industry gathering place” that the show is well known for. From July 21-23, 2020, the outdoor community was able to gather online in an interactive environment for Outdoor Retailer Online, with exhibiting brands showcasing product lines for Fall ’20 and Spring ’21. Exhibitors were able to host multiple live video conversations simultaneously within their page, and to book appointments or interviews within the platform. All sessions ran live within the platform and will be available on-demand. The winter show is scheduled to return to Denver from January 27-29, 2021.
Meanwhile, in lieu of its in-person Grassroots Connect Show that was scheduled to take place in Knoxville in June, Grassroots Outdoor Alliance last month opened its “ConnectHub” to specialty independent retailers looking to engage with vendor brands for Spring ’21 planning and buying. It was designed less as a virtual event and more as a resource for connecting brands and retailers. The Fall 2020 Grassroots Connect Show is scheduled to take place in Kansas City from November 9-12.