NOVEMBER 2018 ISSUE
4 Trail Blazing Trends
Predicting the Future of Outdoor Apparel for 2019 and Beyond: Brand execs weigh in on four top trends driving the outdoor apparel marketplace.
A Climbing Icon
For more than 40 years, Rock & Snow has been a specialty retail standout in the community of New Paltz, NY. The college town is home to the Gunks – the Shawangunk Ridge – boasting some of the nation’s best climbing. Rock & Snow caters to climbers, hikers and runners in the area, which is home to the State University of New York at New Paltz and is just a two hour drive, but seemingly a world away in scenic terms, from New York City.
South Dakota Standout
Granite Sports is a small-town climbing shop located near one of the nation’s most famous tourist attractions. The South Dakota shop is the oldest outdoor specialty store in the Black Hills. Situated 10 miles from Mt. Rushmore, Granite Sports carries gear and clothing for rock climbing, hiking, backpacking and camping. The 2500-square-foot shop’s mix of climbing gear and lifestyle offerings includes brands such as Patagonia, prAna, Petzl, Black Diamond, Smartwool and more.
Four For The Floor
Heading into the first-of-its kind November Outdoor Retailer (and the immediately preceding Grassroots Connect show), there’s more than the average share of questions being asked — and at Outdoor Insight we worried that in the confusion (who’s going where? And when?) it would be difficult to get a read on the most compelling trends and biggest stories of the fall season. But we needn’t have worried.
AUGUST 2018 ISSUE
5 Trend Stories That Are Here To Stay
When you’re out on the rivers, trails and mountains testing new product almost every day, sometimes it can be a challenge to see the forest for the trees, as it were. Such is the case with outdoor trends. While there are many micro trends that continue to drive innovation in outdoor (think: the cooler wars, bikepacking, work wear, the changing face of retail), there a handful of macro trends that continue to affect change and drive sales.
The Boot Book
The Boot Finds its Sneaker Spot
The performance boot, whether it’s walking a factory floor, climbing a mountain while fighting a fire, keeping order on city sidewalks or sprinting through the rain, is a master of change. Through the last several years, it has quietly been upping its game to turn itself into a major player in the athleisure game.
Surviving and Thriving Since 1946
Bill Jackson’s Shop For Adventure has been in business since 1946. Now run by founder Bill Jackson’s son Darry Jackson, the one-door retailer in Pinellas Park, FL, has not only evolved with the times in outdoor retail, but even has experience weathering a few storms. Here, Darry Jackson shares his insights on the store’s secrets to success — and that time Hurricane Irma came through town.
For Spring ’19, outdoor retailers are mixing it up across categories to give consumers what they want. That means personalized options and water-friendly, versatile styles in footwear, materials and textiles with a great story to tell, and shaking up their normal mix with products that appeal to younger shoppers. Here, outdoor shops sound off on what strategies for outdoor success they’re embracing for Spring ’19.